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After growing up in a house full of pets, Keith Remelts knew that animals would play a significant part in his future. The West MI native recently sold his Rockford home and returned to his native Grand Rapids to launch FiveW Pets – a thoughtful company creating quality pet products without compromise. Keith’s goal is to help pet parents with the health and well-being of their pets by providing all-natural, locally sourced, environmentally conscious treats for fur babies of all shapes/sizes. After realizing that pet parents often opt for convenience over quality, Keith recognized the opportunity to help owners and animals alike by producing an alternative to off-the-shelf dog treats with better quality ingredients and conscious production.