Local First is part of the West Michigan COVID-19 Business Coalition. We are working hard to support our local business community and have joined forces with several other organizations to provide a comprehensive list of all resources available. Learn more >
Connect with nature, experience exquisitely comfortable layers of sustainability, reduce pollution and discover how good clothing can be! Apparel is one of our world's most polluting industries: One-third pound of insecticide pollutes 700 gallons of water to grow one conventional cotton t-shirt. Polyester (plastic) is a primary source of microfiber plastic pollution in our Great Lakes, rivers, oceans and tap water, attracting toxic chemicals found throughout the food chain. Why wear plastic?! Your body deserves better. We partner with regional, domestic and international partners committed to practices that improve personal, social, and ecological well-being and invite you to be part of what we're doing.