The holiday season is just around the corner – and, if you’re a business owner, you may be considering whether to send holiday cards. Many businesses have given up the tradition. Some regard it as a waste of time and money. Others believe it is an essential component of building and strengthening important relationships – and a great way to promote their business.
Before you decide whether to send holiday cards or pass on posting cards, consider the benefits of sending holiday cards:
Shows your customers and clients you care AND also reminds them of your business and its services. Keeps your customers coming back and retains client relationships.
Excellent way to reach out to business investors and partners to extend appreciation and foster deeper relationships. It lets them know you value their partnership.
Distributing holiday cards to employees signals appreciation – and a handwritten note from the manager or business owner adds a personal touch. A small gesture goes a long way in boosting morale and creating a positive work environment.
A few tips on sending holiday cards:
If you’re concerned about the cost of cards, buy early and/or buy in bulk and take advantage of discounts.
To ensure your cards arrive in time, send them immediately after the Thanksgiving weekend.
Check your spelling! Doublecheck all client, customer, and business names to ensure they are spelled correctly.
Avoid being too “sales-y”. Including a business card could be interpreted as impersonal. However, you want to be sure your name and business name are apparent.
Handwriting at least some of the card’s sentiment or your signature lends a personal touch.
If you want your business to stand out, be sure to select a card designed to distinguish itself from others. Or, choose to send holiday cards at Thanksgiving or New Years’ when it is less busy.
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