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Should you send business holiday cards?

Should you send business holiday cards?

Susan Julien Larimore
11/14/18
Local Business, Holiday

The holiday season is just around the corner – and, if you’re a business owner, you may be considering whether to send holiday cards. Many businesses have given up the tradition. Some regard it as a waste of time and money. Others believe it is an essential component of building and strengthening important relationships – and a great way to promote their business.

Before you decide whether to send holiday cards or pass on posting cards, consider the benefits of sending holiday cards:

  • Shows your customers and clients you care AND also reminds them of your business and its services. Keeps your customers coming back and retains client relationships.

  • Excellent way to reach out to business investors and partners to extend appreciation and foster deeper relationships. It lets them know you value their partnership.

  • Distributing holiday cards to employees signals appreciation – and a handwritten note from the manager or business owner adds a personal touch. A small gesture goes a long way in boosting morale and creating a positive work environment.

A few tips on sending holiday cards:

  • If you’re concerned about the cost of cards, buy early and/or buy in bulk and take advantage of discounts.

  • To ensure your cards arrive in time, send them immediately after the Thanksgiving weekend.

  • Check your spelling! Doublecheck all client, customer, and business names to ensure they are spelled correctly.

  • Avoid being too “sales-y”. Including a business card could be interpreted as impersonal. However, you want to be sure your name and business name are apparent.

  • Handwriting at least some of the card’s sentiment or your signature lends a personal touch.

  • If you want your business to stand out, be sure to select a card designed to distinguish itself from others. Or, choose to send holiday cards at Thanksgiving or New Years’ when it is less busy.

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