Local First is part of the West Michigan COVID-19 Business Coalition. We are working hard to support our local business community and have joined forces with several other organizations to provide a comprehensive list of all resources available. Learn more >
Thank you for joining the Membership Team for Part II of our marketing webinar series! Kathleen Roark and Katherine Jandernoa were joined by the following panelists to discuss why marketing matters and how to approach it during a pandemic:
Wanting more? The conversation is not over yet - marketing is a broad topic! Check out Part I as we seek to understand what it means to maximize platforms and bring awareness to current business offerings.
How has your business pivoted since the Shelter in Place? What do you think the role of marketing agencies is during the pandemic? (4:30)
What are some of the most underrated tools for local businesses? (14:20)
How can a business assess its current systems vs. the need to invest in new tools/platforms? (20:35)
How can businesses reengage/maintain their current market amid the high volume of content available in this season? (27:00)
How can businesses generate more traffic to their site or the new tools they invest in? (32:57)