Local First is part of the West Michigan COVID-19 Business Coalition. We are working hard to support our local business community and have joined forces with several other organizations to provide a comprehensive list of all resources available. Learn more >
Thank you for joining the Membership Team for Local First’s marketing webinar! Kathleen Roark and Katherine Jandernoa were joined by the following panelists to discuss why marketing matters and how to approach it during a pandemic:
Wanting more? The conversation is not over yet - marketing is a broad topic! Check out Part II as we seek to understand what it means to maximize platforms and bring awareness to current business offerings.
How has your business pivoted since Shelter in Place? (3:15)
How should businesses approach their “why” during COVID19? (10:58)
How can businesses best spend their marketing dollars in this season? (16:02)
What role does social media play as we navigate this ever-changing season? (21:38)
How can businesses position their branding now and beyond COVID19? (26:42)
Top 3 things to consider in your current marketing plan (35:56)
Reach out to your fellow Local First members for marketing support.