Join Local First Donate Local First Directory

Navigation

< Back to Blog


How To Reach More People Online With Your Photos (Maybe 20,000 Or So)

How To Reach More People Online With Your Photos (Maybe 20,000 Or So)

Russ Climie
12/26/18
Local Business

When an organization reaches 20,000 people on Facebook, generates 200 comments ORGANICALLY and increases event attendance by 170+, the only way it can be described is VIRAL.

Here is how it was done with one single hour of photo time (and some great PR planning).

Senior Neighbors, a Kent County-based non-profit with a mission is to serve and support the senior community, honored 16 community members over the age of 60 at Frederik Meijer Gardens.

Two goals were established by Senior Neighbors and their public relations team at COM 616:

  1. Increase visibility of Senior Neighbors and its services
  2. Support ticket sales for Senior Neighbors’ inaugural 16 Over 60 Awards Gala

As the creative was left to me, I decided that both a full body and a closer head and shoulders portrait would provide two looks. One would be more formal, the other more intimate.

I wanted images that each of the honorees family and friends would say, “You captured them exactly as I see them…”

Photography was scheduled during a “meet and greet” event hosted at Linear Restaurant and each honoree had less than 5 minutes in front of my camera (if that, as our time window was small).

The resulting images were something I was very proud to share with Senior Neighbors and each individual honoree.

See how the images turned out and read the full blog

More in Category

Potential Profits Your Business May Be Missing Out On

Potential Profits Your Business May Be Missing Out On

Whether you operate a restaurant or retail store, you likely accept credit cards. But are you offering gift cards to your customers? With the rise in technology, especially on the mobile side, there is much more to gift cards today than just a plastic card!

Read...

What To Wear For Your Business Headshots

What To Wear For Your Business Headshots

When clients book a session for new headshots, one of the first questions asked is, “What should people wear for their session?” Here are a few tips to help you as you think about what to wear for your session.

Read...