When an organization reaches 20,000 people on Facebook, generates 200 comments ORGANICALLY and increases event attendance by 170+, the only way it can be described is VIRAL.
Here is how it was done with one single hour of photo time (and some great PR planning).
Senior Neighbors, a Kent County-based non-profit with a mission is to serve and support the senior community, honored 16 community members over the age of 60 at Frederik Meijer Gardens.
Two goals were established by Senior Neighbors and their public relations team at COM 616:
As the creative was left to me, I decided that both a full body and a closer head and shoulders portrait would provide two looks. One would be more formal, the other more intimate.
I wanted images that each of the honorees family and friends would say, “You captured them exactly as I see them…”
Photography was scheduled during a “meet and greet” event hosted at Linear Restaurant and each honoree had less than 5 minutes in front of my camera (if that, as our time window was small).
The resulting images were something I was very proud to share with Senior Neighbors and each individual honoree.