Fall is a beautiful season in West Michigan as the air becomes cooler and leaves on the trees transform from green to orange, red and yellow. With West Michigan being home to the Fruit Ridge – one of the best fruit-growing regions in the world – there is an abundance of orchards and farms to explore and plenty of apples and fresh cider to enjoy during the fall season.
We talk a lot about a human-scale, people first economy, which is based on relationships between a business, its employees, and its community. It takes a long time to build relationships with the many people who make this community function. And when it comes to maintaining relationships that are company and organization-wide, keeping track of how they evolve over time can be a tall order.
Businesses and nonprofits need to keep a lot of records: Sales, donations, addresses, historical data, and engagement benchmarks. When these records are off or unorganized, it can create a lot of extra work and soak up hours of time. In some cases, it can even put institutions in jeopardy.