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Why Local First

The question is perhaps best answered by Michael H. Shuman, author of Going Local. As Shuman writes, "Going local does not mean walling off the outside world. It means nurturing locally owned businesses which use local resources sustainably, employ local workers at decent wages and serve primarily local consumers. It means becoming more self-sufficient and less dependent on imports. Control moves from the boardrooms of distant corporations and back into the community where it belongs."

Significantly more money recirculates in West Michigan when consumers choose to support our locally owned businesses. Unlike their national competition, locally owned businesses regularly purchase from other local retailers, manufacturers, service providers and farms. Supporting our locally owned businesses is critical in growing a strong West Michigan economy and tax base.

SOURCE: Civic Economics - "Local Works!" Study, 2008. Commissioned by Local First

Small Change. Big Shift.

"Local Works! Examining the Impact of Local Business on the West Michigan Economy" — a 2008 study of Kent County commissioned by Local First — determined that just a 10% shift in consumer spending toward locally owned businesses would create:

  • $140 million in new economic activity
  • 1,600 new jobs
  • $50 million in new wages

According to research firm Civic Economics, when West Michigan consumers choose a locally owned business over a non-local alternative, $73 of every $100 spent stays in the community. By contrast, only $43 of every $100 spent at a non-locally owned business remains in the community.

For complete survey results, CLICK HERE.

It's Working.

In introducing the results of its 2011 Independent Business Survey, the Institute for Local Self-Reliance notes: "For the fourth year in a row, a national survey of independent businesses has found that those in communities with an active 'buy local' campaign have experienced markedly stronger revenue growth compared to those located in areas without such a campaign."

2,768 independent, locally owned businesses representing all 50 states participated in the annual survey, including many Local First members in West Michigan. On average, Local First businesses outperformed their national counterparts, with 83% reporting an increase in annual sales in 2010.

For complete survey results, CLICK HERE.

Become a Member

Become a Member

Declare your independence. Join Local First - West Michigan's only network exclusively for locally-owned and independent businesses. Read More.

BALLE Regional Hub

BALLE Regional Hub

In recognition of its innovation and leadership, Local First has been named the Midwest regional hub network for the Business Alliance for Local Living Economies (BALLE).  Read More.