Mission:

We encourage the development of a vibrant, sustainable West Michigan economy by promoting local business ownership, social equity, and environmental kinship through education, support and collaboration.

Vision:

The Local First concept is infused in all segments of the community – including business, education and public service.  The region operates as a local living economy comprised of thriving locally-owned businesses and characterized by economic prosperity, social equity and environmental kinship.  Local First, a BALLE affiliate, is recognized locally and nationally for its vibrant leadership in providing both education and business support.

Values:    

1. Sustainability – fostering the highest standards of integrity by promoting the “triple bottom line” of economic prosperity, social equity and environmental kinship 

2. Collaboration – building on existing resources and strengthening ties between businesses and the community

3. Education – committed to continuous learning